Walgreens SVP and Chief Marketing Officer Patrick McLean
- Walgreens chief marketing officer Patrick McLean is leaving the company after two years.
- McLean led Walgreens’ brand strategy during the pandemic and its vaccine rollout.
- He also developed its health and wellness-driven push, and led several tech investments.
Walgreens SVP and chief marketing officer Patrick McLean is leaving the company, a little over two years after he joined.
McLean announced his departure and shared the news on LinkedIn, but declined to say where he’s headed next. A Walgreens spokeswoman confirmed the departure.
“After several wonderful years, I’m leaving Walgreens to start a new career adventure. This was a hard decision to make because I loved working at Walgreens,” he wrote. “I am excited about the next chapter in my career and look forward to sharing the details on what’s next for me in the coming days!”
McLean led Walgreens’ brand strategy during the pandemic and its vaccine rollout, overseeing the “This Is Our Shot” campaign with singer John Legend encouraging Americans to get jabbed last year.
He was also a key figure in the company’s health and wellness push, a strategy he brought to life through data-driven and personalized marketing, as well as tech investments such as its CRM platform, which helped deliver an incremental $1 billion in revenue.
For example, he launched the loyalty program “MyWalgreens,” which doubled the number of digital users and added more than 100 million active members, as of June 2021.
He was also involved in the company’s nascent retail media division, Walgreens Advertising Group, that lets CPG and pharma companies buy ads to reach Walgreens’ audience.
Prior to Walgreens, McLean was EVP and chief marketing officer at TD Bank, where he spent over five years.
McLean was also featured on Insider’s 2021 CMOs to Watch list.