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Trump’s team wanted the former president to get on TikTok in the run-up to January 6 Save America Rally to produce ‘viral’ content and ‘have the biggest account EVER’

A 22-page communications plan created by the Trump team in the run-up to January 6 included a whole section on getting the former president on TikTok to create viral content.

Eduardo Munoz Alvarez/Getty Images; Filip Radwanski/SOPA Images/LightRocket via Getty Images

  • A new document has revealed that Trump’s team desperately wanted him to get on TikTok before the Save America Rally.
  • A 22-page communications playbook included a section asking Trump to join TikTok to create viral content.
  • “It would be amazing if POTUS would use the platform actually — he’d have the biggest account EVER,” read the document.

A key pillar of the Trump team’s plans before the Save America Rally held on January 6, 2021, involved the former president getting on TikTok to produce viral content to whip up support for his baseless voter fraud claims. 

The pitch was outlined in a 22-page communications playbook first published by Politico. Titled the “Strategic Communications Plan,” it was authored by a group of unnamed individuals under the moniker the “Giuliani Presidential Legal Defense Team.”

The document was part of a trove of materials submitted to the January 6 select committee last week by Timothy Parlatore, an attorney representing Bernard Kerik.

One section of the document on conservative influencers, in particular, included a full section on TikTok, urging Trump to get on the platform to help with the social media campaign.

“TIKTOK*** WE have to use TIKTOK!! Content goes VIRAL here like no other platform!!!!! And there are MILLIONS of Trump supporters!” read the document. “It would be amazing if POTUS would use the platform actually – he’d have the biggest account EVER.” 

The document lists ten TikTok influencers and their follower counts, including conservative TikTok influencers Conservative Barbie and the Republican Hype House. The list also included Dr. Sara Lorei, describing her as an account with “fewer followers” who “does an amazing Kamala Harris impression,” and Adam Calhoun, a “musical artist, hilarious but swears a lot, rough persona but I think it will connect with many people.”

Trump does not currently have a TikTok account and pushed for a ban on TikTok in the US while president.

According to the document, the goal of this communications blitz was to execute a “nationwide communications outreach campaign to educate the public on the fraud numbers, and inspire citizens to call upon legislators and Members of Congress to disregard the fraudulent vote count and certify the duly-elected President Trump.” 

This communications blitz was to take place between December 27 and January 6, and mobilize a host of conservative influencers and members of the House Freedom Caucus. Per the document, the purpose of the communications campaign was to apply pressure on Republican senators in swing states like Arizona, Georgia, Michigan, Nevada, Pennsylvania, and Wisconsin, as well as GOP members of the House and Senate.

Kerik is an associate of Trump attorney Rudy Giuliani and former New York City Police commissioner. He was subpoenaed in November by the January 6 panel to provide information on his role in helping Giuliani find evidence of voter fraud after the 2020 presidential election, per CNN. There is no evidence of widespread voter fraud in the 2020 election, and Trump’s allegations of voter fraud have been debunked. 

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