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Juul e-cigarettes may soon be back on the market as the FDA temporarily suspends its order banning sales

The FDA has temporarily lifted its ban on the marketing of Juul e-cigarettes.

Craig Mitchelldyer/AP

  • The FDA stayed its order banning the marketing of Juul e-cigarettes on Tuesday.
  • The agency said “scientific issues unique to the Juul application” warranted additional review.
  • The FDA issued an order to ban the e-cigarettes on June 23, but the stay does not rescind that ban.

A ban on Juul e-cigarettes in the US has been temporarily lifted by the Food and Drug Administration’s tobacco division.

The FDA issued a blanket marketing denial order last month that essentially banned the e-cigarettes from the market. 

The health agency said on Twitter on Wednesday that there were “scientific issues unique to the Juul application” that warranted the additional review.

The temporary administrative stay granted to Juul Labs on July 5 does not rescind the ban to market, sell, or ship Juul products, however.

That is because the stay does not grant FDA authorization needed by all electronic nicotine delivery systems need to be legally sold in the US.

Representatives for the FDA did not immediately respond to Insider’s request for comment.

The development is a win for Juul Labs, which said in a US Appeal court filing on June 24 that the FDA ban was “extraordinary and unlawful” and the company had been “singled out” by the agency compared to other e-cigarette brands.

Juul Labs did not immediately respond to Insider’s request for comment.

The DC circuit appeals court originally granted Juul Labs a temporary stay on June 24. The stay allowed Juul Labs and retailers to continue to sell products and granted the company time to file an additional motion the following week, Insider reported.

The FDA originally cited Juul’s failure to sufficiently prove that its vape pods did not contain potentially hazardous chemicals for the ban, Insider reported.

The health agency will need to determine that the products are not harmful to users to lift the ban completely.


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