Google search results aren’t the same for everyone. Results can vary depending on your location, device, language, and even search history. For marketers, SEO specialists, and small business owners, understanding these variations is essential for optimizing your website and content. Luckily, there are free tools that let you simulate searches across devices and locations — no complex setup required.
Here are 10 free tools to see how Google results differ by device or location.
1. Google Ad Preview Tool
Website: https://ads.google.com/anon/AdPreview
What it does:
Official Google tool for previewing search results without influencing ad performance.
Why it’s useful:
- Simulate searches in any country, city, or language.
- View both organic and paid results.
- Compare mobile and desktop layouts.
Tips:
- Use for SEO competitor analysis and ad testing.
- It’s free and doesn’t affect impressions or CTR.
2. SERProbot
Website: https://www.serprobot.com/
What it does:
SERProbot allows you to check your Google ranking for specific keywords across countries.
Why it’s useful:
- Test rankings from different devices and locations.
- Simple interface for quick rank checking.
Tips:
- Ideal for small businesses testing a few target keywords.
- Can track multiple devices for the same keyword.
3. I Search From
Website: https://isearchfrom.com/
What it does:
I Search From lets you simulate Google searches from any country, city, language, and device (desktop or mobile).
Why it’s useful:
- Check how your website ranks for users in different locations.
- Compare mobile vs desktop search results.
- Verify local SEO performance without physically traveling.
Tips:
- Great for businesses with multiple locations or clients in different regions.
- Use it to preview SERPs for international SEO or local campaigns.
4. Rank Tank Local SERP Tool
Website: https://www.ranktank.org/local-serp-tool/
What it does:
A free tool for checking Google SERPs based on location.
Why it’s useful:
- See exactly which local results appear for a city or region.
- Compare desktop and mobile SERPs.
Tips:
- Use to validate local SEO efforts or citations.
- Helps with understanding map pack placement and local visibility.
5. Whynopad
Website: https://whynopad.com/
What it does:
A simple free tool for testing Google results in different countries and devices.
Why it’s useful:
- Helps check SERP variations internationally.
- Supports mobile and desktop previews.
Tips:
- Use for multilingual content verification.
- Good for small, quick checks without logging into complex platforms.
6. WhatsMySERP
Website: https://www.whatsmyserp.com/
What it does:
A free SERP checker that allows device and location customization.
Why it’s useful:
- Compare organic results for different cities and devices.
- Useful for monitoring competitor rankings in multiple regions.
Tips:
- Use the map to select exact cities for hyper-local SEO testing.
- Great for local service businesses.
7. SEO Minion (Browser Extension)
Website: https://seominion.com/
What it does:
SEO Minion is a browser extension with multiple SEO tools, including SERP preview by location.
Why it’s useful:
- Quickly check search results from different countries and devices.
- Offers on-page analysis and link checking as a bonus.
Tips:
- Perfect for marketers who want a lightweight, all-in-one extension.
- Works without leaving your browser.
8. Neils Tools Google SERP Simulator
Website: https://www.neilstools.com/tools/google-serp-simulator
What it does:
A free tool to simulate SERPs for specific locations and devices.
Why it’s useful:
- Preview meta titles and descriptions for different devices.
- Test how snippets appear in various locations.
Tips:
- Ideal for testing local SEO snippets.
- Use it to optimize click-through rate before publishing.
9. Local SEO Checker (by SEO Review Tools)
Website: https://www.seoreviewtools.com/local-seo-tool/
What it does:
A free tool that checks how your website ranks locally, based on city and device.
Why it’s useful:
- Gives insights into local map pack rankings.
- Monitors visibility for multiple keywords and locations.
Tips:
- Great for local businesses wanting to understand customer search behavior.
- Can test multiple cities quickly.
10. SERP Simulator (Mangools Free Tool)
Website: https://mangools.com/serp-simulator
What it does:
Free SERP preview tool that simulates Google results on desktop and mobile.
Why it’s useful:
- Check snippets for meta titles, descriptions, and URLs.
- Preview how results appear on different devices.
Tips:
- Useful before publishing pages or updating metadata.
- Combine with I Search From for location-specific insights.
✅ How to Use These Tools Effectively
- Test different devices: Mobile search often differs from desktop; always check both.
- Check multiple locations: Even nearby cities can show different results.
- Combine manual and automated checks: Use I Search From for manual verification and others for bulk tracking.
- Monitor competitors: Understand how competitors rank in various regions and devices.
- Optimize snippets: Preview your meta titles, descriptions, and rich snippets for each device.
