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Fitbit trackers are seeing big discounts for Prime Day, including 30% off the feature-packed Charge 5

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Fitbit;Alyssa Powell/Insider

Taking advantage of a sale like Amazon Prime Day to score a fitness tracker at a massive discount isn’t just savvy buying behavior, it’s the only way to shop. And with Prime Day nearly here, it’s the perfect time to pick up that Fitbit you’ve had your eye on. 

Be it the smartwatch-style Fitbit Versa 3, or something a little more sporty like the Fitbit Charge 5, the variety of fitness wearables on sale right now is many. And we’re huge fans of Fitbit here at Insider Reviews, having tested everything in the brand’s lineup and highlighted our six overall favorites (plus some added tips on how to pick out the right one for your lifestyle).

No matter which one piques your interest, it’s guaranteed you’ll be saving some major dough on your purchase. Though Fitbits typically retail anywhere from $100 up to $200, we’re seeing discounts of 15% and 30% on a number of models. 

For help sifting through the sales, we’ve included a few of the best deals we’ve seen so far below. 

Best Prime Day Fitbit deals

Which Fitbit is best?

Fitbit makes a variety of smartwatches and fitness trackers, so it depends on how you intend to use it. 

If you want something with a bright, colorful screen that sends smartphone notifications, offers a diverse range of tracked activities, yet has a more classy aesthetic, opt for something like the Fitbit Versa or Fitbit Sense. 

If you’re looking for a sporty tracker that’s thin on smartwatch capability but straightforward and easy to use from a fitness perspective, go for the Fitbit Charge or Fitbit Inspire. 

Are Fitbits on sale often?

Sometimes, yes. Fitbits tend to be discounted around sales events like Amazon Prime Day and Black Friday/Cyber Monday, though we do also see them discounted periodically throughout the year. Sales events like Prime Day are still the best time to pick one up if you’ve been on the fence, however. 

Is a Fitbit better than an Apple Watch?

Depends on how you use it. The Apple Watch is a legit smartwatch that’s designed to do more than just track steps or log fitness statistics. There are Fitbits that also do this (i.e. the Versa) but many of the brand’s trackers are pointed more toward fitness and wellness than being standalone smartwatches.

What is Fitbit’s Premium membership? 

The Fitbit Premium membership is the brand’s subscription service that allows users to access things like video workouts, meditations, in-depth health insights, and various workout challenges and goals. 

Each of these added extras are accessible via the Fitbit app and many new watches (like the Versa, the Inspire, or the Charge) come with some sort of free trial. Outside of the free trials, the service costs $10 per month or $80 for an annual subscription.

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