Vkusno & tochka aim to open all 850 stores by the end of summer.
- Russians are posting photos of moldy and expired food from Russia’s rebranded McDonald’s.
- Posts about the food from Vkusno i tochka were shared on Twitter and Telegram.
- The restaurant commented on the expired sauce for fries saying it was “only a small quantity.”
Russians took to Twitter and Telegram to post photos of moldy buns on their burgers from Russia’s rebranded McDonald’s, Vkusno i tochka, which translates to “Tasty and that’s it.”
The photos, which were sent in from subscribers to popular Telegram channels in Russia, mostly show food from the rebranded restaurants around Moscow. Vkusno i tochka opened in June after McDonald’s sold its Russian franchises to Russian businessman Alexander Govor amidst the country’s war in Ukraine. McDonald’s first opened in Russia after the fall of the Soviet Union, and operated in the country for 30 years.
One Moscow-focused channel on Telegram shared photos of a burger with mold from Vkusno i tochka that it said was taken by one of the channel’s subscribers in Khoroshyovo-Mnyovniki, a district of the city. The account said it contacted Vkusno i tochka’s management for comment.
In a follow-up post, the account said Vkusno i tochka told the channel it contacted the manufacturer responsible for its buns about the mold. The restaurant chain’s press relations branch said it is determining how the expired bread made it into the restaurant.
In a Telegram post from Ksenia Sobchak, a Russian TV anchor, Sobchak posted another photo of a burger with moldy buns and wrote, “It seems that ‘Vkusno’ does not exactly honor the covenants held by McDonald’s. At least with regard to quality of the product.”
Sobchak went on to say in addition to the burger from Khoroshyovo-Mnyovniki having mold, two of her channel’s subscribers from Zvenigorod and Strogino also had moldy burger buns.
At the end of her post, Sobchak wrote, “Guys, figure it out over there, there is no need to poison people.”
Twitter account @ru2ch posted more photos of expired buns it said came from a Vkusno i tochka in northwest Moscow.
—Двач (@ru2ch) July 3, 2022
Sobchak also shared a photo that shows expired cheese sauce for fries. The photo, she said, is from a “former McDonald’s” in central Moscow.
“It expired by one day, of course, but it’s a matter of principle,” Sobchak wrote.
RBK, a Russian media group based in Moscow, shared a Telegram post with comments from Vkusno i tochka on the expired sauces.
“We double checked all the sauces, only a small quantity of them were expired, it has been taken off the shelves,” Vkusno i tochka’s press relations told RBK.
Vkusno i tochka plans to reopen all 850 former McDonald’s restaurants by the end of summer.
Translations by Nikita Angarski.